Today I would like to share this shot and what I learned from a project I did a while ago.
How to Increase conversion?
I think the answer lies in the real-life experience of using a service, you first enter a shop look at items then decide what to buy, similarly, people like to know before-hand how a service is useful for them without committing first like signing-up, It's always a good idea to let people explore the app instead of locking it away behind a sign-up screen, Take "DUOLINGO APP" as an example, that app shows you why you need that app and what it can do for you then makes you sign in, and you won't feel a bit hesitated in doing so this way. I have used something similar here, I gave users an opportunity to look inside the app find what Invitation card they like and then sign in to buy.
Tell me what you think in the comments below, I really appreciate it!